Ad-MOTO is one of the only ways to inject meaningful profitability into an industry that is desperately in need of it.

Summary

Ad-MOTO has a European, US and Australian patent for a geotargeted advertising platform utilising delivery bike fleets. With the ability to command premium advertising revenue, Ad-MOTO provides a much needed revenue opportunity for logistics providers.

Leveraging Infinium Partners venture partner network and £1.3m in seed investment, Ad-MOTO have developed their hardware and software tech stack, trialled their service in London and will expand their UK operation through 2023

01 Problem

Last mile delivery is a negative margin game in their race to market share.

Local advertising is hugely inefficient, with Meta and Google dominating the online space to the point of low advertiser ROIs. And the outdoor market is very difficult to access without high upfront costs.

02 Solution

Impactful, hyper-local and scalable advertising solution utilising existing delivery fleets. Delivering much needed profitability into last mile operations.

Advertising formats available across three vehicle types — E-Bikes, Scooters and Cargo bikes. Advertisers utilise the platform to micro target their customers to within 10 metres, serving adverts in real time with low minimums.